![]() ![]() They tell search engines it’s OK to remove the old URL from search results and start displaying the new one. Permanent redirects are for when you don’t expect to display the old page again. But they are important for search engines. Users won’t be able to tell the difference between the two. There are two main categories of redirects: permanent and temporary. Let’s cover the most common ones and when to use them. You may need to use a different type of redirect depending on your situation. You can also redirect an entire domain to another domain name. You can apply a redirect to a single URL. You migrate your site from HTTP to HTTPS.You merge two or more duplicate webpages.You’re performing maintenance on a webpage.You add category tags or parent pages that affect URLs.You move the URL of a webpage (from URL A to URL B).Here’s a list of common reasons for redirections: If you recommend something that doesn't exist anymore, it's really a useful recommendation, right?- johnmu □ NovemWhen to Use Redirects That’s confirmed by Google Search Advocate John Mueller: ![]() ![]() You won’t gain any authority from those backlinks. What if you have backlinks pointing to a page that has been moved (and is now triggering 404 errors)? And that helps users find the pages they’re looking for. A 404 might cause visitors to leave your site. Typically, 404 pages display an error message. Users will receive a 404 error response from the server. Say you move or delete a page but don’t put a redirect in place. If you forget to implement redirects, you can lose search engine rankings and end up with unhappy users. Improve the overall user experience by ensuring visitors don’t land on broken or duplicated pages.Forward authority when backlinks point to a page that has been moved.Forward traffic from one URL to another when the old URL no longer exists.Let’s get started by covering why redirects are important. This way, users and search engines access the most relevant or current page. Website owners often set up redirects for pages that are broken, contain duplicated content, or were moved to new URLs. They send search engines from one particular URL to another. Redirections work pretty much the same way for search engines. The first URL is the one the user clicked, typed in, or otherwise requested. Redirects send users from one URL to another. ![]()
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